New coke, launched in 1985, discontinued in 2002
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was discontinued in July 2002.
The American public reacted negatively, and New Coke was considered a major failure. The company reintroduced the original formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost.
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was discontinued in July 2002.
The American public reacted negatively, and New Coke was considered a major failure. The company reintroduced the original formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost.