The labour is no longer appreciated

I'm currently working on a CG project for a client, doing the entire 30s animated ad alone. And I'm not going to go into specifics but there's enough detail and things going on to justify a 2-3 months production duration for a single person doing all of it. And yet I'm finishing it up in about 4 weeks production timeline.

And in times of AI, people, clients and agencies who don't have the technical know-how still don't appreciate how much work it is and that AI is still not able to do such things. Especially when you need full timing control, camera control, don't want weird artefacts and morphs happening, want to be able to easily change stuff or do different versions of it and so on.

They now think it can be done with a few clicks.

The stuff we see online is exciting in terms of how far AI has come but it's still far away until you can actually utilise it in commercial productions, depending on what exactly it is of course. Especially when there are product shots involved and all need to be consistent.

Just a little rant I'm sure you've heard before and in other types of projects like graphic design or web dev stuff.