What was the hype like back in 2004, when the final two Dark Tower books were about to be released?

I was too young, nor knew anything about King at the time. I'd imagine it would have been a big deal, especially with the final two books both being released within months of eachother?

The most hyped book I ever remember before release was Harry Potter and the Deathly Hallows. Man, every kid at my school had a copy when it came out.

Wondering if the finales of the Dark Tower had a similar hype?