Google Analytics

Hiya, I own a small business that sells handmade mudlarked jewellery. I also sell art. The jewellery I make is niche and has research with it. I feel like Google is struggling to know where I fit as my analytics aren’t good and there are many many issues with my products apparently but I can’t seem to fix them - including ‘adult content’ but that doesn’t apply at all to anything selected or written. I’m at a loss as I’m only driving traffic through TikTok and that is hit and miss!