What KPIs do you guys overlook when running your business?
I'm interested in seeing what KPIs all of you check for the health of your business.
If you can include context of your industry even better.
Here's mine:
I run a sales & marketing company and I track these departments:
Sales:
- Sales Growth
- Outbound done
- Opportunities open
- Meetings booked
- Sales Target Achievement
- Conversion Rate
- Average Deal Size
- Sales Cycle Length
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Lead Response Time
- Opportunity-to-Win Ratio
- Sales Pipeline Coverage
Fulfillment:
- Service Delivery Time
- Customer Satisfaction Score (CSAT)
- Net Promoter Score (NPS)
- First Contact Resolution (FCR)
- Service Quality Index
- Utilization Rate
- Churn Rate
- Cost of Service Delivery
- Customer Retention Rate
Hiring:
- Time to Hire
- Cost per Hire
- Offer Acceptance Rate
- Candidate Satisfaction
- Quality of Hire
- Sourcing Channel Effectiveness
- Applicant-to-Interview Ratio
- Interview-to-Offer Ratio
- Employee Turnover Rate
- Diversity Hiring Metrics
Finance:
- Gross Profit Margin
- Net Profit Margin
- Operating Cash Flow
Marketing:
- Customer Acquisition Cost (CAC)
- Return on Marketing Investment (ROMI)
- Conversion Rate
- Lead-to-Customer Ratio
- Website Traffic
- Social Media Engagement
- Email Open Rate
- Click-Through Rate (CTR)
- Brand Awareness