Boyfriend likes head but isn’t sure how to enjoy it

So I’m the first girl to give my bf head, and he likes it but he’s very unsure what to do about it. Like he doesnt know what to tell me to do, or what to be doing during it. I’m not really sure what to tell him, since I’ve only had previous experience with someone who just did what he wanted.

I want him to really enjoy himself and want to either incorporate new things, or subtly give him hints as to what he might want to try.

And I DEFINITELY don’t want to embarrass him by making him feel silly or uneducated or something.