Why are there no more great ads?

I hate that ads use our basic human emotions to get us to buy product as much as anybody but the reality is that they will never stop doing it. So if they do it anyways, I prefer the occasionally good ad in the sea of crap.

But I cannot think of any advertisement in the last years that I thought was great at all. And I feel I get more than ever now that yt has monetized so much...

And I don't think it's just that I'm not a Zoomer and not the prime audience anymore. I think they are simply not trying anymore.