Reading - London commute train cost has increased AGAIN

The cost of an "Anytime day travelcard" allowing for train travel from Reading or Reading West to London stations zones 1-6 has gone up AGAIN. The base price (without a Railcard) now stands at a disgusting £71.30. Two questions...

1. At what point do we start rioting, wrecking the trains etc.?

2. How do people legitimately afford to commute from Reading to London without being reimbursed by their employer?