🍁 Beware of Maple-Washing: When Brands Fake Their Canadian Identity 🇨🇦
Have you ever bought a product with a maple leaf on it, only to find out it wasn’t actually Canadian? That’s called maple-washing—when companies mislead consumers by using Canadian symbols, colors, or branding without actually being a Canadian product or business.
🚨 Common Examples of Maple-Washing: ❌ Food & Beverages: Some brands use maple leaves or “Canadian” in their name, but their products are sourced internationally. ❌ Clothing & Accessories: Brands that claim to represent Canada but manufacture everything overseas. ❌ Beauty & Skincare: Products labeled as “Canadian-made” when only minor parts of production happen in Canada.
💡 How to Spot Real Canadian Products: ✔ Look for “Made in Canada” vs. “Designed in Canada” (there’s a BIG difference). ✔ Check company headquarters and manufacturing locations. ✔ Support verified Canadian businesses.
🔎 Have you ever been tricked by maple-washing? Share your experience below so we can help each other support truly Canadian brands!