YouTube strategies

Anybody got any insight into decent YouTube strategies.

Back in the day (pre-2020) I used to have good luck using YouTube advertising to ‘start things off’, then the residual base of listeners from the ads would keep things going once adverts stopped.

I just recently started a new project, and even though other aspects such as Spotify and Instagram are doing okay, if I upload a video to YouTube without advertising, it doesn’t get a single view!