your first 100 customers will come from your dms, not your landing page

we all love to obsess over landing pages. the perfect design, the perfect copy, the perfect call-to-action—like it’s some magic portal that’ll bring users flooding in.

but the truth? in the early days, your landing page won’t do the heavy lifting. you will. your first 100 customers will come from dms, cold emails, reddit comments, and straight-up asking people to try your product.

nobody magically stumbles upon a new app. you gotta put it in front of them. manually. painfully. one message at a time.

who here got their first users by pure hustle? drop your best outreach strategy.