$12k In Meme Coin? Should I Sell?

New meme coin investor here. Wanna learn from some more experienced people.

Recently I invested in some meme coins, seen some great results so far, gone from about £2k invested to £12k, but now im looking to reinvest into other coins. Recently found a few coins, one of which is $WOT token. Looking to start a discussion/advice.

My strategy has been fairly simple, find coins with LOW market cap ($5-$15k) that have good marketing. thats basically it. the $WOT (Wisconsin Octopus Token) I found the other day has been getting some really good traction from TikTok, Twitter and Instagram and Im trying to decide if/when to buy. My question is this: How important is the "meme" the token is based upon?

$WOT (there's a few, this is the one im looking at: 3YP4yZXS9k6Y3Njg3zjppDfSjHJmkgHGgtVbbtyGeJmg) is based on the oldest meme in existence, they have some pretty funny marketing with some pretty viral potential and have grown from $1k - $6k market cap in just over 48 hours from about 4 videos. this is what i've looked at:

They've got locked liquidity

Pretty sure it's not a rug pull

Worlds oldest meme

$6k market cap so can still buy 1M tokens for under $10

What do you look for before buying a token? Is this one a good bet? How much should I put in?

My most recent bet was Indian Call Center, which absolutely mooned. This is where most of my £12k was made, but i was a bit late to the party so trying to find early / viral potential / fast growers hence looking into this one.

LMK if any of you have/would buy. Basically any advice is greatly appreciated.