Jennie has reportedly started her own company ODDATELIER

UPDATE:

Jennie has officially confirmed the establishment of the company on her Instagram and the official pages are up. So excited!!!!

ORIGINAL POST:

Jennie from Blackpink has reportedly started her own company titled "Oddatelier"

The description from the website reads "OA, which stands for Odd Atelier, is a space that aims to create new things that attract attention in different ways from what is usual or expected. It is a label founded by artist Jennie in November 2023"

The artist section of the website also includes Jennie indicating she did not renew her solo contract with YG.

The website is down but there are already private social media accounts on Instagram and Twitter.

I am looking forward to what Jennie has planned.

My own thoughts regarding the news: It's kinda insane we are seeing such a major artist from such a major company starting their own label. YG really created something that is bigger than YG itself. I am so excited for Jennie's future. Like she can do everything!!!