why are companies still choosing horrid group names

I just saw moai ent's predebut girl group changed their name from IWU to E11iVyn.

what the actual fuck. this is a one way ticket to nugudom. WHO CHOSE THIS?? WHO SAW A PROBLEM WITH THE FIRST ONE??

this is one of the best examples of companies being literally unable to choose good names. I dont see how an entire COMPANY has all 12345 abcdefghijklmnopqrstuvwxyz, time, and comes up with absolute shit like this. I could think of something a million times better alone in 2 minutes.

it's just insane to me that these companies have not realised every. single. top tier popular group has had a memorable and easy name. if BTS came to the west as 'Bangtan Sonyeondan' they would not be where they are right now.

the name of a group is 75% of their chances of success at debut. there's reasons groups like WOOAH are changing their names to look better. (another example is ILLIT originally being called I'LL-IT..)

I mean, look at the leading groups. BTS, BLACKPINK, TWICE, theyre all simple, memorable, and are just letters (two of them just being english words). the memorability of these names for sure helps them with their success.

I really hope these companies learn soon enough that '&ot:38' will get them nowhere.