Over $100 for a f*ckin’ hat?

This is insane. I’ve known about these guys for a while and they’ve always been overpriced in my opinion. But now they have a golf specific line and the price point is out of control.

I’ve seen their hats in stores before and the material is thick and does not feel nice at all. I just remember thinking how hot I would get if I wore one.

Idk, I don’t care what people do with their own money but I can’t imagine ever paying $100+ for a hat.