Thoughts on the Alexa 35 Entry? Is this a desperate attempt to move hardware in today’s economy? Will the camera be a flop??

Current A35 Owners must be pissed! But what’s the reality here? How much money are you actually saving? The accessories, the cage, 24V batteries and everything else is still required to make this camera functional and that’s a significant additional cost.

To me this seems like a desperate attempt to move hardware. Same with the Hi-5SX no one was upgrading to the Hi-5 and ARRI had all these parts kicking around from manufacturing just sitting. Which obviously cost a lot of money so what did they do? They released a dumb down version of the Hi-5. That seems to be the exact case here with the Alexa 35 entry.

The problem I see here, even though the camera body itself and the cards are cheaper. You still have the same problem of having to buy a their overpriced cage system and if you do upgrade to the RAW License your codex express cards are useless. This is a really weird move by ARRI.

In my honest opinion this is positioned the Sony Burano as the best bang for your buck cinema camera. Especially with firmware 2.0 coming out within a few weeks.

Would love to hear everyone’s feedback below are you excited for this? Does this seem like a desperate attempt to stay relevant in a changing creator economy? If you own an A35 currently, what are your thoughts? So many rental houses have A35’s already they must be targeting owner operators with this body.

If you had to choose between buying an A35 entry or a Sony Burano what would you do?