Do high value guitars go on sale during holidays?

Howdy,

Been a lifelong fender player and have used my Fender lead II for years now. My buddy got an American Professional a few months ago and I borrowed it to record a few things to see how a nice guitar sounded. I was shocked at how much more clarity i got out of a nice guitar.

Because of that, I've been eyeing a new strat, and I'm close to biting the bullet. I've been eyeing the American Ultra Strat - Cobra Blue. I know they just came out with American Ultra 2 as well, but I just LOVE this color of the original Ultra version:

https://www.sweetwater.com/store/detail/StratAUMCB--fender-american-ultra-stratocaster-cobra-blue-with-maple-fingerboard?mrkgadid=&mrkgcl=28&mrkgen=&mrkgbflag=&mrkgcat=&acctid=21700000001645388&dskeywordid=92700080478108461&lid=92700080478108461&ds_s_kwgid=58700008746021299&ds_s_inventory_feed_id=97700000007215323&dsproductgroupid=2322828028015&product_id=StratAUMCB&prodctry=US&prodlang=en&channel=online&storeid=&device=c&network=g&matchtype=&adpos=largenumber&locationid=9016164&creative=705548890959&targetid=aud-636514760837:pla-2322828028015&campaignid=21455990307&awsearchcpc=1&gad_source=1&gclid=Cj0KCQjwvpy5BhDTARIsAHSilymhCdPG_zHSr9rjj4Zppwtdp_wnHNc-_NURuBqN-wehgrH_sdiAnsYaAoGxEALw_wcB&gclsrc=aw.ds

So I know the holidays are coming, and all the stores usually do holiday sales. I'm wondering if you guys know if I should wait a bit and I could potentially get this discounted from a holiday sale? I would THINK that these wouldn't get discounted, but I don't follow this enough to know.

Also, if anyone has any qualms/concerns about the guitar I picked out too...I'm all ears.

Thanks,

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