Anybody else focusing on Bing for SEO?

Google gets all the attention when it comes to SEO, but I’ve been experimenting with Bing for my store, and it’s been a surprisingly decent source of traffic. I know it sounds random, but hear me out—Bing’s audience is different. It tends to skew older and has less competition for keywords, which makes it easier to rank if you put in a little effort.

I’ve been using searchseo.io to help with optimization, and it’s made the process way less painful. The tool helped me identify some low-hanging keywords I wouldn’t have thought of otherwise, and it’s been great for tracking how my pages are performing on Bing.

It’s not going to replace Google traffic overnight, but it’s a nice supplement, especially if you’re in a competitive niche. Plus, Bing’s integration with Microsoft Ads is a bonus if you’re running paid campaigns.

Anyone else optimizing for Bing? What tools or strategies are you using? I’d love to hear if anyone’s had similar results or if I’m just weird for giving Bing a shot