Please review my site!

The website is www.koreabe.com and instagram is u/koreabe_global

We sell popular korean cosmetics from Korea to 3 countries so far. Our prices are competitive and we have more than 2000+ products and planning to add more.

The feedback I got so far is that the site lacks USP and benefits. I'm considering to run a discount offers to the first time buyers for a few months as benefit..

Other than that I think it needs some improvements in the overall design, adding social proof and maybe CRO(?). We don't get many visits so far so I don't know if CRO is a priority. I worry users might find the site a little bland. Any pointers on which are I should put more effort would be high appreciated.

Thank you beforehand for all your feedback!