I'm declaring this the worst cold email I've ever got.

Here's a case study in what not to do:

(read the below email, then come here to read what's wrong)

1) The personalization is just wrong

Leadbird gets leads for B2B companies. We have zero to do with science, tech, or military drones. That would be cool though.

The AI personalization is so far off that they would've been better off not personalizing at all.

2) It's unnatural

I can't find a sentence in a here a human would say. It's clear the entire thing is written with AI. And when that's clear, you're in trouble.

3) No CTA

What action does the sender want me to take? In all honesty, this is beginner-level stuff.

Lessons:

- Don't use AI to automate the entire process

- QA any AI-generated work before ruining your reputation online

- Human inputs are still required for outbound

PS - Apologies for the small text in the image!