Newborn not waking up to eat?

Baby is 13 hours old and he’s yet to cry or even wake up to eat. I’m of course freaking out, but everyone is like “It’s normal. He’ll eat when he’s hungry”. But all he does is sleep😩 He latched a few times immediately after birth, but fell asleep right after and now I can’t even get his mouth open to get him to do anything. So is this actually normal?? I’m still waiting to see a LC