https://preview.redd.it/u2duhoi8yqie1.png?width=644&format=png&auto=webp&s=69e19bc1587fa2ed9405d219075666f64a47a6a7

Daily Box Office(February 12th 2024)

The market hits ¥624M/$85M which is up +9% from yesterday and down -28% from last week.

Province map of the day:

Ne Zha 2 unsurprisingly remains in control everywhere. Its 14th clean sweep in a row.

https://imgsli.com/MzQ4NTEw

In Metropolitan cities:

Ne Zha 2 wins Beijing, Chongqing, Wuhan ,Shenzhen, Chengdu, Shanghai, Guangzhou, Nanjing, Suzhou and Hangzhou

City tiers:

Unchanged from yesterday.

Tier 1: Ne Zha 2>Detective Chinatown 1900>Creation Of The Gods II

Tier 2: Ne Zha 2>Detective Chinatown 1900>Boonie Bears: Future Reborn

Tier 3: Ne Zha 2>Detective Chinatown 1900>Boonie Bears: Future Reborn

Tier 4: Ne Zha 2>Detective Chinatown 1900>Boonie Bears: Future Reborn

*YD=Yesterday, LW=Last Week,

Pre-Sales map for tomorrow

Ne Zha 2 also completely dominates pre-sales going into the next week.

https://i.imgur.com/wGlqJDh.png

Ne Zha 2

Ne Zha 2 caps of the Holiday period with a fantastic $72.72M Lantern Festival. Passes $1.3B and Frozen to become the 5th highest grossing animated movie of all time. Tomorrow some schools are back so its projected to drop into the $50's.

Ne Zha 2 hits 194M admissions. Tomorrow a historic day as it will likely surpass 200M admissions. All in a single market. A feat not seen for 50 years.

After becoming the first ever ¥6B, ¥7B and ¥8B movie in China Ne Zha 2 has now become the first ¥9B movie in China. ¥10B on Friday.

Ne Zha 2 has now also become the highest grossing IMAX movie in China with ¥558M surpassing the record held by Endgame(¥552M)

Pre-sales for tomorrow are down -40% from today pointing towards a $44M day however the hope is that the post holidays weekdays turn more walkups heavy pushing it to $50M+

Ne Zha 2 vs Endgame, The Force Awakens and Battle At Lake Changjin in thier domestic markets:

https://i.imgur.com/PQjHT4R.png

Ne Zha 2 pre-sales to gross multiplier:

Multiplier remains in the low 4's. However for tomorrow it will have to rise to hit projections. A low 4's multuiplier only gets Ne Zha 2 to 42-45M insted of the $50M+ projected.

Where and what is fueling Ne Zha 2's performance vs Battle At Lake Changjin, Wolf Warrior 2 and Hi, Mom:

The first and most obvious difference is that Ne Zha 2 is playing better towards women than Battle At Lake Changjin and Wolf Warrior 2 ever could. More comparable with Hi, Mom in this regard.

Ne Zha 2 also in turn plays better to kids although this can't really be shown as kids don't buy tickets. It however doesn't have the same reach with younger addults as Hi, Mom did.

Where Ne Zha 2 is absolutely crushing it is Tier 4 areas. And while this is aided by the festival as people travel home. Ne Zha 2 is crushing the records as it not only became the first ¥2B there but the first ¥3B movie. It alongside Hi Mom is also the only movie to break ¥1B in Tier 3 areas.

Gender Split:

Regional Split:

Tier area split:

Top Provices:

Top Cities:

Age Split:

WoM figures:

Maoyan: 9.7 , Taopiaopiao: 9.7 , Douban: 8.5

Reception remains rock solid.

On Maoyan it holds the 2nd highest rating of all time behind Dangal's 9.8. On Taopiaopiao its 4th behind 2 fan fueled concert movies and Titanic in 1st at 9.8

Gender Split(M-W): 39-61

Gender Rating Split: Maoyan: M(9.7)/W(9.7), Taopiaopiao: M(9.6)/W(9.7)

Screen Distribution Split: Regular: $1195.76M, IMAX: $76.33M, Rest: $25.79M

Language split: Mandarin: 100%

Scheduled showings update for Ne Zha 2 for the next few days:

Detective Chinatown 1900

Detective Chinatown 1900 surpasses $400M total after another very decent day. Might get 1 more day over $10M on Valentines Day.

DC1900 and DC2 continue to trend close together.

https://i.imgur.com/Sv9PRLN.png

WoM figures:

Maoyan: 9.5 , Taopiaopiao: 9.3 , Douban: 6.4

Gender Split(M-W): 41-59

Gender Rating Split: Maoyan: M(9.5)/W(9.7), Taopiaopiao: M(9.0)/W(9.5)

Age Split: Under 20: 5.6% , 20-24: 23.3% , 25-29: 24.0% , 30-34: 17.1% , 35-39: 14.8% , Over 40: 15.2%

City Tiers: T1: 12.0% , T2: 45.4% , T3: 21.0% , T4: 21.6%

Most Popular Province: Jiangsu: 13.4%

Most Popular City: Shanghai: 5.4%

Screen Distribution Split: Regular: $401.96M, IMAX: $2.66M , Rest: $2.34M

Language split: Mandarin: 100%

Scheduled showings update for Detective Chinatown 1900 for the next few days:

Other stuff:

The next Holywood release is Captain America 4 which will release on February 14th.

Captain America: Brave New World:

Cap 4 crosses $800k in pre-sales for its opening day on Valentines Day.

Still projected a $4.9M opening day. $5.2M including midnight screenings.

However the pre-sales on Saturdy look less promising. Maybe $10M for the weekend.

Opening day pre-sales comparison:

*Gross/Screenings

Release Schedule:

A table including upcoming movies in the next month alongside trailers linked in the name of the movie, Want To See data from both Maoyan and Taopiaopiao alongside the Gender split and genre.

Remember Want To See is not pre-sales. Its just an anticipation metric. A checkbox of sorts saying your interested in an upcoming movie.

Not all movies are included since a lot are just too small to be worth covering.

February:

Captain America 4 is confirmed for a February 14th release. Flow will release on the 28th