Hardcover vs. Paperback. What's your preference?

Hello /r/books! I'm a writer who's thinking of self-publishing a book in the future. One thing I'm struggling with though is in what format I should release it. I've always had the dream of selling my book in hardcover, but doing so would be less lucrative than simply doing paperback, and less convenient too.

So I'm here to ask you guys what your opinion is. Do you have a preference for either format? What are the pros and cons for both? When browsing in a bookstore or online, does a book's format have any effect on your decision to buy it? Or is it irrelevant?

Edit: Thanks for your input you guys! And just to clarify, if I do self-publish, I would also release it in e-book format.