What things do you splurge on?

I have limited expenses, largely because many luxury experiences just don't appeal to me. Think about business class flights - you pay several times the cost, but unless you're flying long enough to sleep, I feel like I get very little additional comfort.

Same for hotel rooms, anything more expensive than a single bedroom with private bathroom, I never felt like it was worth the money.

I want to find something to reward myself though, so I'm looking for suggestions. What do you splurge on, domestically or abroad?