Should I Niche Down My Agency? Also Rethinking Content Volume After Feedback

TL;DR: Got a lot of feedback on my last post. Many suggested I niche down (currently work with everyone from retail to cookie brands). I enjoyed working with a SaaS client and am considering focusing there.

Also, cutting down from 50 articles per month to a more customized approach based on each client’s needs. Would love to hear from agency owners—did niching down help you scale, or did it limit opportunities? And can I still use past results from other industries if I do niche down?

My last post got a ton of feedback—most people suggested I niche down. Right now, we work with everyone from retail to even a cookie brand, and it’s been great.

But I recently worked with a SaaS/software development client, and I really enjoyed it. The structured industry, technical content, and clear growth metrics made it super fun to work on.

At the same time, many also suggested toning down the article volume from 50 per month.

Because of that, my team decided to ditch the fixed content output and take a doctor approach—offering a consultation first, diagnosing the site’s needs, and prescribing the right mix of content, SEO, and strategy instead of forcing a set number of articles.

For those who run agencies, did niching down help you land better clients and scale faster, or did it limit opportunities?

Also, if I focus on SaaS, can I still use the results I had for past clients in other industries when pitching?

Really appreciate the insights from this sub—I feel like I’ve gained decades of experience just from your feedback.

Thanks a ton!

Check out my previous post for context: https://www.reddit.com/r/agency/s/ByCMeg4Jzp