cold email KPIS for lead gen

Send out 1,000 emails a day (100 email inboxes * 10).

  • Open Rate = 0% (no need to track it).
  • Reply Rate = 1-5%
  • Positive Reply Rate = 10-30%

KPIs

  • Positive reply rate to meeting booked rate = 25-50%
  • Close rate = 20%

If you don't hit these KPIs, go back to your drawing board and find the reason behind the issue.
It might be an infrastructure issue.
It might be a copy issue.
It might be an offer issue.

Test and refine the process until you hit the KPIs.