Wtf is IWC?

Okay I'm gonna be honest I'm from South Africa and it's only with the rise of social media and reddit that I've had access to soo many fans at once- I was born in 1994 and as long as I remember I've been watching wwe

I've seen quite a few comments talking about IWC this IWC that and I'm just confused?

Wtf is the IWC is it a company or news site or what