JK vs JL first wrangler questions

Thanks to a just over golf-ball sized hail storm this past weekend (not really but oh well), my car is probably totaled and I'm looking into replacing it with a Wrangler (I have wanted one for a long time). Yes, it WILL be seeing off-road/trails/mudding, but I don't know if a JK Rubicon or JL sport/Willy's/Sahara would be the better way to go as mileage/price seems about the same between those. Besides the lockers on the Rubicon what else would be pros/cons of the JK vs JL? I know the JL would have more tech stuff in it, but that's not too big a deal to me.

Edit: what about an extra 8-12k over the JK for a JL rubi, would that be worth it?

Edit:2 is there a terribly different driving feel between similar trim JKs vs JLs? Like would a rubi feel basically the same driving wise?