GA4 alternatives for WP sites

Since the beginning i have been using UA and switched over to GA4. As it stands i don't really have a negative to say about as im not in the marketing space but dev space so i don't use it to it's full advantage. That being said i have seen lists that people have made claiming theirs works better than GA4. What i want to know if i were to look for a alternative which one it better to go with? Basically looking for one that really is made for website tracking wether it's a simple website to a ecommerce site.