Why do WWE’s advertorial posters look so weird these days?

Has anyone else noticed how strange WWE’s promotional posters have become? The wrestlers look hyper-realistic but also kind of fake at the same time. Their faces and muscles are exaggerated, almost like AI-generated action figures. It feels like they’re using way too much HDR, making everything look overly sharp and plasticky. The lighting and contrast are so intense that it almost distorts their features.

Why does WWE do this? Is it just a marketing thing to make the superstars look larger than life, or is this some new AI-driven trend in sports entertainment advertising? I miss the more natural photography they used to use.