Real UGC vs AI UGC - What are people's thoughts?
Hey everyone,
I wanted to get some thoughts on AI-generated UGC vs. traditional UGC (or even AI ads in general). Right now, my team and I are creating about 1,000 ads this month—all real UGC. But we’re getting more and more requests to test AI-generated UGC, which we’re obviously open to since clients don’t seem to mind.
From a business perspective, it makes a lot of sense—AI UGC can be way cheaper (like 5+ videos for the price of one real UGC piece). But it can also take a lot of effort to get right in the first place, especially when it comes to tone, delivery, and knowing when to emphasize certain words. That said, AI tools are improving fast, and it’s clearly a volume play that could be really effective at scale.
Curious to hear people’s thoughts on this—especially around:
- Cost vs. quality trade-off – Have you seen AI UGC actually perform as well as real UGC, or does it fall flat despite the cost savings?
- Ethical concerns – Does AI-generated UGC feel misleading, or do audiences not really care as long as it looks good?
- Longevity of AI UGC – Do you think AI UGC will actually replace a big chunk of traditional UGC, or will it just be a tool for supplementing content at scale?
Would love to hear what people think!