Who is gifting all their money to these tiktokers?

this question has been haunting me i cannot understand why someone would want to donate huge chunks of their money to internet celebrities on live. i understand sending gifts to support your favorite tik toker however religiously sending hundreds to thousands of your dollars to random internet famous people is so insane to me. especially tiktok battles where they send money and the person doesn’t even care “keep sending gifts guys and tapping the screen”