What the heck is Black Noirs target audience/merch corner?

All members of The Seven (or as far as the OG S1 group) have a clear demographic/merchandise groups. These range from:

Starlight being chosen for her innocent, girl-next-door, small town Christian background

Queen Maeve is supposedly a role model for girls everywhere, and as of S2 a representative for the LGBTQ+ community

A-Train can corner the minority demographic and the sports merchandising through his energy drinks and presumably more sports-themed merchandise like sneakers or something

Deep can sell anything related to water like the beach, surfboards, bathing suits, pretty much anything that can be used in a pool, the beach, etc.

Homelander appeals to all Americans, no explanation needed.

Begs the question, what the hell does Noir bring to the table in terms of merch/target audience/revenue? Was he put on The Seven because he’s arguably the most experienced supe next to Soldier Boy? Or does the general public just push him aside?