What was going on during the days leading up to the 1989 Taylors Version announcement?

Sorry for another Rep TV post but im just wondering what are the sure-tell signs that you have observed on the days before the announcement of 1989 TV 2 years ago? What were the news back then? Did the 2014 release of 1989 disappear as well on spotify? What were some subtle changes in the eras tour? And is it somewhat similar what is happening right now as we wait for Rep TV?