Armada playstyle and keys to the fun?

I’m considering getting a core box for me and my sons (9&7) to play with but I’m having trouble seeing where we will have the most fun or if it’s right for us. I don’t see much local play of armada so it’s likely just for the kitchen table.

To me, the appeal seems to be in the broad, high level strategy that slowly unfolds rather than fast reactions like we have with Warcry which can have units flying or teleporting across the map to secure objectives.

We’ve played xwing in the past and they have lately enjoyed Warcry (5-10 fighter GW skirmish game) but I see them getting bored if we aren’t doing alternating activations. I would wager that a full 400 pt game would be too long for them and it sounds like minimal squadrons would be the best to reduce some game time.

What are the key things that make Armada stand out to you? What do you tell people who are interested beyond “look at these sweet ISDs!” which is the current draw for the boys.