Capitalism’s whole selling point is freedom, so why trump?

I don’t get how Americans can fear dictatorships like the ones we see in communism, and vote for trump. If you’re a conservative in a capitalist country you wish to preserve social and economic freedom right? So why choose someone who quite blatantly promised authoritarianism in his campaign. I mean “Dictator on day one”, project 2025, 3rd term, echos of dictator rhetoric we were taught to hate. Especially now, why still support him? We have always had an oligarchy system, but never at this level. Now with a dictator such as trump, this is textbook fascism no? If freedom is your pitch, then why a dictatorship?