This Completely Changed the Way I Acquired Clients
A few years ago I was struggling to generate leads
I sent hundreds of cold emails and barely got replies
When someone did respond, it was usually:
"Not interested." or "Who are you?"
Then, I figured out a simple framework.
After tweaking my approach, I started landing consistent meetings with dream clients.
The best part?
It was repeatable
Here’s the exact 7 step cold email framework that changed everything for me:
1.The Trigger (Why You’re Reaching Out)
Cold emails fail when they feel random People need context
If you don’t give them a clear reason they’ll ignore you
Here’s what works:
-They just hired a bunch of people
-Their company raised funding
-They got promoted
Example:
"Hey Sam, saw you brought on 4 new SDRs in the past 6 months."
Now they know why you’re reaching out
- The Implication (Why This Matters)
Once they know why you’re emailing, they need to know why they should care.
If they hired new SDRs, what might be on their mind?
-Onboarding them quickly
-Getting them to quota faster
Example:
"Figured you might be looking into how to ramp them up quickly."
Now, they’re thinking: “Yeah, that’s actually a priority right now.”
- The Pain (What’s Holding Them Back)
People don’t respond to emails that just pitch a solution
They respond to emails that remind them of a painful problem
If they just hired SDRs their struggles might be:
-Training takes too long
-They’re not closing deals fast enough
-The team is missing quota
Example:
"Most sales leaders struggle to get new reps ramped in under 5 months."
If that’s their pain, they’ll feel it when they read your email.
- The Cost of Inaction (Why This Matters NOW)
Here’s a secret:
People are twice as likely to take action when they’re afraid of losing something vs gaining something
Most cold emails focus on ROI (increase revenue, grow pipeline, etc.)
Instead show them what they’re losing if they don’t fix the problem
Example:
"Last year, 65% of sales teams missed quota due to slow onboarding"
Now, they’re thinking: “Wait, this could be happening to me.”
- Social Proof (Show, Don’t Tell)
Nobody wants to be the first to try something
Show them you’ve already helped companies like them
Example:
"We helped Gong’s reps ramp in under 3 months."
Now, the see proof that this is possible for them too
- The Solution (But Keep It Short)
Here’s where most people mess up:
They over-explain their product
Cold emails should create curiosity, not overwhelm the reader
Example:
"We have a coaching framework that makes this 2x faster."
That’s it. No long paragraphs. Just enough to get them to reply
- The Soft Ask (Start a Conversation)
Most cold emails fail at the CTA
Why?
Because they ask for too much upfront
Instead of pushing for a meeting ask a low friction question
Example:
"If we could cut your ramp time in half, would that be worth a quick chat?"
No pressure. Just an easy “yes” or “no.”
Here’s What a Great Cold Email Looks Like:
Hey Sam,
Saw you recently hired 4 new SDRs.
Figured you might be looking into how to ramp them up quickly
Most sales leaders struggle to get reps productive in under 5 months
Last year 65% of sales teams missed quota because of slow onboarding
We helped Gong’s reps get fully ramped in under 3 months
If we could do the same for you, would that be worth a quick chat?
This simple structure has booked me hundreds of meetings
Thanks For Reading!