Why are there insurance company ads on Landman?

I'm watching a story about insurers trying to screw over oil workers and there's an ad for Progressive every 15 minutes.

I don't get why they would advertise on this show. Advertisers refer to this as "brand safety risk" or "ad misplacement." When ads appear next to controversial content, it leads to what advertisers call "brand adjacency issues," where the brand is perceived as endorsing or being associated with the surrounding content.

Yes, it's a popular show. Yes, they get a lot of eyeballs. And the ads seem to be solely about car insurance.

But damn, it's a pretty mixed message. I don't get why Progressive would do this.