MNTN Drops Maximum Effort
Ryan Reynolds' PR-driven empire is unraveling with these lawsuits. From Maximum Effort’s fallout with MNTN to the disastrous “It Ends With Us” controversy and his self-promotional Fubo TV strategy, Reynolds’ relentless monetization tactics are catching up with him. Once hailed for his marketing genius, the goodwill is wearing thin—just as MNTN offloads its stake in Maximum Effort with a $13.5M write-down. What started as a clever branding play now looks more like an overextended, self-indulgent machine that’s losing its shine. Below are the links to the news:
https://www.thewrap.com/mntn-ipo-maximum-effort-ryan-reynolds-stake-sale/
https://finance.yahoo.com/news/mntn-sell-stake-ryan-reynolds-175943866.html
https://www.adweek.com/convergent-tv/mntn-ryan-reynolds-agency-maximum-effort/