Hue gradient LCX004 connecting

Hey,

I have a hue gradient strip attached to the back of my desk. It’s been working fine but all of a sudden says it’s unreachable. I deleted the strip from my app to re-add it but it isn’t being found.

Things I’ve tried:

Moving the strip next to the bridge

Attempted to factory reset the strip by plugging and unplugging it but this doesn’t seem to work for me?

Searching with the serial number - this is the only thing that seems to do anything, the strip goes off and begins to cycle through some colours as if it’s attempting to pair however it seems to fail midway through and change back to the default colour light “reading”

Tried a different plug

Is there a way of easily factory resetting this or something I can do to make it work, losing the plot!

Thanks for any help/advice in advance