Carl's Built in Golf Room kit vs EMT

I have a new build that I am working on in a basement with concrete walls and floor. This is a dedicated sim room so the Built in kit would work better than building an EMT structure. Would like to hear from people who have used this kit and if anyone in particular has directly bolted into the concrete. Also, it would be great to hear from anyone who did a DIY version of this.. It is only like $200 for the cable and 4 brackets so probably not worth trying re-invent.