Is my pixel fucked?
- I used 930 dollars the last 7 days and got an a 3,5 ROAS. 930 x 3,5 =3 255 but on Shopify it shows a revenue of 4533 usd?? It’s better of course but why meta pixel so inaccurate? 1300 usd off? If I calculate its mean I have roas of 4,5 🤯