The only real, no B.S prediction for 2025
Let's be honest guys.. we all know 2024 was an absolute shitstorm for at least 80% of us advertisers. It was definetly one of those years that made many of us lose hope on the platform and question everything but, specifically: are things actually going to get better or this is the new normal?
From the wild swings, crazy fluctuations, CPM spikes, outages, elections, new features and AI bullshit it's safe to say 2024 was a wild ride.
I have spent so many months in crazy mode obsessing about the fundamentals (offer, creatives) trying to lower overall CPA by testing many different ad concepts and new winning hooks. But I also obsessed about pretty much every single detail that's involved in the ad creation process (campaign structure / ADV+ vs original / bid caps / etc etc...)
Not only that, but I pretty much came here on a daily basis and read practically every post on this subreddit. The problem is that so many people here are just saying stuff for their own best interest (a.k.a agency owners) or are just regurgitating the most vanilla, non-sense B.S that we are all tired of listening to: "test more creatives" "budget not big enough" "give it more time to optimize" bla bla bla like any of these things actually explains the crazy shit we are all experiencing..
So, after so much time analyzing and reflecting about all facebook advertising things included, I have finally come up with my honest prediction for 2025:
- Mark Zuckerberg will continue to fuck us
- We will continue to get fucked by Zuckerberg