Finally Hitting 4-5x ROAS – But Are We Wasting Money on Slow Days?

We’ve finally been hitting 4-5x ROAS, which is a huge win for us after struggling with 1.2-1.3 ROAS throughout 2023-2024. Now, we’re testing different campaign types to see what works best.

One thing we’ve noticed is that sales are strong from Thursday to Monday, but almost nonexistent on Tuesday and Wednesday. Would it make sense to lower ad spend on these slow days to save money, or would that mess with the learning phase? Anyone else dealing with something similar?