Why did it blow up?

So apparently this dude bought a "black jeep" as seen in the pictures and joined the relevant "black JEEP owners" group on Facebook and somehow it went viral. Could anyone explain why? I fail to see anything out of the ordinary.

So apparently this dude bought a "black jeep" as seen in the pictures and joined the relevant "black JEEP owners" group on Facebook and somehow it went viral. Could anyone explain why? I fail to see anything out of the ordinary.