Marketing oversimplified for someone just starting out
Over the past few years, I've been the first or only marketing hire, which was both exciting and a bit intimidating. I remember those early days—figuring out how to pick my battles wisely and prove the value of marketing (and my own) to leadership. To help guide me through, I started creating a playbook that became my go-to reference for every new project.
I call it "Marketing Oversimplified." It’s my way of helping founders or other non-marketers on the team understand the basics while also giving me a clear blueprint to follow. It keeps me on track, especially when things around me are anything but structured.
The reason it’s called "oversimplified" is that it’s not meant to be a "one size fits all" solution. Instead, it serves as an excellent starting point—a foundation that gives me structure when I need it most.
Here’s the flow of the playbook, which I’ll dive into in detail moving forward (if y’all are interested!):
- Market Research (Understanding the Landscape)
- Messaging & Positioning (What Do We Stand For?)
- Brand Guidelines (Consistency is Key)
- Building the Team (The Right People Matter)
- Revamping Sales and Marketing Materials (Get the Basics Right)
- Customer Journey Mapping (Understanding the Experience)
This is where I start. :) Is this something you guys would like to know more about?