I genuinely don't get the hype about coke

Can someone tell me what the appeal is with coke? I bought my first ever bag of it the other night and used the other half of it tonight. If anything I've felt a little bit more hyper but nothing like you see from other people or in media. If anything it just feels like I'm a bit more caffinated and I feel my heart beating faster.

I really don't get the appeal. I weirdly want more but I don't get how people compare it to mdma and how people say it's the best thing in the world.

Its just a curiosity question. Why do people enjoy coke so much?