After getting decent gear, what do you do?

A new player since the turn of the year and absolutely love the game! Hated it at the start but couldn't seem to get away from it. So glad I didn't.

I'm just a bit curious on what everyone does after getting kitted out enough to feel like your in a good spot weapon/ammo wise. Do you go looking for pvp? Whenever I get the best loot possible I literally don't see anyone for houuuuuurs! And I go to NWAF and Zelo often and hear the odd shot, I feel like im doing something wrong because the start of the game after getting killed and looking for loot it feels chaos. But pretty dead after getting good gear?