What’s the difference between Maria Sharapova and the Cavinder Twins?

I feel like the show has lamented multiple times over the years about how Maria Sharapova got so many endorsements even though she was never as good as Serena Williams due to being the pretty white blonde. Now the show seems very laissez faire about the Cavinder Twins getting all the money even though they’re not as good as other black athletes in their sport. Am I missing something or is the show being inconsistent/hypocritical?