IPL losing popularity outside of India?

Do you think the popularity of IPL cricket is fading outside the subcontinent?

While the league continues to break revenue and broadcasting records in India, it feels like fewer people are talking about it—at least in the cricket circles I’m a part of and those that I follow on social media.

I’m asking this in light of Harry Brook opting out of the tournament again, a decision that seemed to be met with little more than a shrug of indifference in England.